A Well Designed Business: Yohan May In Conversation With Luann Nigara
We are delighted with the feedback from followers, friends and supporters following our interview with LuAnn Nigara on her "A Well Designed Business" podcast.
We had such a great time telling our story of why and how we built Yohan May Interiors - from the idea that started our journey in 2015 to our brand adapting to the ever-evolving London property market.
For any of you interested in starting a similar career, here is a breakdown of what we discussed with LuAnn in regards to our business model, our design approach and collaboration across the industry.
Yohan May Interiors:
Home Staging for the Luxury Market
Listen to the podcast here!
I.
A SYSTEMISED APPROACH
Dealing with a fast-paced turnaround time isn’t always an easy task -, especially with the highly demanding luxury market. Make sure to create a precise structure for how you manage a project, schedule all steps and don’t forget to delegate!
II.
COLLABORATION OVER COMPETITION
As a brand, we highly value being part of a community and building connections with our peers across all levels of our industry. Having a network of collaborators like contractors, art galleries and fellow home stagers guarantees success!
III.
NO COOKIE-CUTTER APPROACH
To succeed in the luxury market, it is fundamental to provide tailored services and be completely flexible. As Amber highlights in the podcast, “having your inventory instead of only using your clients’ furniture means being able to transform a space more successfully”.
IV.
IMMERSE YOURSELF IN THE REAL ESTATE MARKET
Even though we are designers and create beautiful interiors that sell, our industry is Real Estate. You must immerse yourself in the industry and connect with property developers, real estate agents and investors to generate a lead pipeline.
V.
THE RIGHT
BUSINESS PARTNER
Part of Yohan May’s success is due to the partnership and friendship between our two co-founders Michele & Amber. Finding a business partner is the hardest part of starting, you must desire the same outcome and share the responsibilities according to each person’s strengths.
Beatrice, x